Why storytelling is important in advertising:
For most brands, interacting with their potential and current customers can often feel quite transactional. And in reality, most of the time it is. Every single customer pays for a particular service that your brand is offering. Having said this, we know that there is more to business than just transactions. We understand that building relationships is just as important, if not more important than perfecting your product. This is where your story comes in. Storytelling in advertising can breathe life into brands and helps them connect and engage with their communities. It gives brands human attributes, and as a result, will make your company more relatable, trustworthy and approachable to your audience.
Below are some of the steps we take to ensure that this is considered from the initial briefing and utilized effectively throughout our productions. Epitome is an award winning studio that over the years has specialized in producing captivating video content. Our continuous dedication to our craft has not only helped build global brands, but it has allowed us to assist businesses with their customer engagement in some creative ways. Come and see how we can change the perception of your brand forever.
It awakens empathy
Utilizing storytelling in advertising makes your customers care. That’s just what stories do. If you give your clients a hero who they can root for, you are putting them in your hero’s shoes. What does this mean? It means you are allowing them to care about what you care about. Storytelling helps brands to convey certain personality traits within their company. When customers engage with a brand, the set of human characteristics as well as values are “who” the customer is speaking to.
Becoming a friend
Having a compelling brand story is arguably one of the most effective ways to help businesses stand out in a crowded industry. By doing this, you are becoming much more than just a brand – you become a friend. Storytelling done right will help draw your prospects in and as a result will turn them into loyal customers who whenever using your product/services will feel like they have come home.
Above you will find a brand video created for Crystal Birch and to the right one for IPL Packaging. They will show just how, if given permission to explore conceptual ideas, we can create original stories through animation and design, and allows us to express ourselves as creatives.
How animation and virtual worlds can be utilized in brand videos and how exactly they can change our perceptions:
1) A unique animation style distinguishes a brand from its competitors: By doing this you are delivering the uniqueness and great style by implementing an exciting and engaging narrative experience. When generating animation, all designers use their own specific styles. This is why creating animated videos for content, you can be sure that originality will be provided by default. Most brands today are still using traditional marketing techniques. What if you spiced things up with a captivating animation that tells your brand story like a beautiful fairy tale or a mystic folk tale? The choice is yours. Storytelling through animation will introduce your products and services to the world in a charismatic and unobtrusive way.
2) Animations create powerful associations with a brand: This is a hidden gem when using animations to generate such associations with a brand that has delivered a piece of content. But what if I told you there was an even better hack? With outstanding visual animation and even better storytelling you can not only emphasize your customer’s current associations but you can instill new ones. In layman’s terms, the use of well-designed animation can convince entrepreneur’s to create whole new brand perception in the minds of their customers.
3) Animation has the power to transform emotion: Exceptional animation a creative and unique plot has the ability to create warm relationships with a target audience as well as make people feel more sympathetic. Animations offer clients a bonus – an emotional connection. All marketing managers should seriously consider taking visual storytelling into account when generating a product strategy.
Partnering with Epitome and entrusting us with your brand will see your products literally come to life before your eyes. We have mastered the animation game in such a way that your imaginations fly high. There are no limits. There’s a famous proverb which I’m sure most of you have heard, it states that “A picture is worth a thousand words”. Well just imagine what a moving picture would be worth. Animations convey mood and style while motivating your customers to purchase your products.
As a Vega graduate, I was filled with such joy when I saw this fast paced short video that Epitome had put together for Vega.
The virtual world:
1) Virtual worlds can be a perfect tool for marketing as they provide room for improvisation. When promoting a virtual world bridging the gap between experience and action. Offering a virtual reality experience allows customers to engage in a digital experience rather than a physical one.
2) The virtual world can also be used to showcase existing products. This means that customers will be able to view your product development in real time. One of the reasons as to why showcasing the development process is so important is how it gets your clients invested in what you are creating. This also allows them to provide feedback.
3) The virtual world is constantly reshaping the dynamics between the customer and the brand. Instead of companies using Ad blockers, customers are now seeking our virtual experiences.
Closing thoughts
There is no doubt that storytelling with the use of video production, animation and post production can change the perceptions of brands forever. Storytelling as a whole manages an engaging game between the customers and the people who are behind a particular brand name. So we decipher associations, symbols as well as cultural codes with the use of visual storytelling and animation. With years of experience in video production, brand videos, animation and product videos we firmly believe in the impact this medium can have if used appropriately.
