One of the fastest ways to promote your brand or business is to incorporate video content in your online marketing strategy. Video production and content creation have become essential tools for marketing in South Africa as it’s such a highly engaging and shareable medium. Videos can visually clarify and demonstrate complex ideas and emotions in a short period of time so it’s a great way to promote your brand. Ensuring that your videos include clever editing and animation not only adds professionalism to your brand, but creates an impressionable image in the viewer’s mind. Customers will be engaged with your brand when they are consistently presented with considered brand aligned content. They also have a higher chance of being shared on social media, increasing the reach of your message.
Video Branding
With the multitude of videos on the internet, the easiest way for your customers to identify your product from your competitors is by telling unique and authentic stories that are true to your brand through effective content creation. On average, 32% of business owners use video to promote their products successfully during presentations or pitches.
With the rise of social media and online platforms, production companies and video content have become a crucial to engage with audiences and stand out from competitors in the market. In this blog post, we will explore the importance of branded content in marketing and how to make it effectively in South Africa. Whether you’re making a training video or creating a brand video for your business here are some reasons why videos are perfect for enhancing your brand awareness.
Explain what your brand is about
Videos are a great way to explain your brand’s value proposition. Original design, audio and animation in your videos can give potential customers a guideline about what to expect from your brand. Customers will have more peace of mind if they can associate your brand with the “real faces” of the owners and employees. We all know how hesitant we feel about doing business with a faceless site with extraordinarily little company information.
In short, good video content adds a personal connection between customer and company. It’s also an effective way to share company culture, showing the target audience that the brand does in fact understand their needs.
Demonstrating Products
Videos are a simple way to navigate visitors through your site, showcasing each product and service as they go along. It’s easier for potential customers to see how your product works if they watch explainer videos. Customers will only buy into your product if they know what it does and how it’ll benefit them. Videos are even better than having an actual company representative talk to you. With a video, customers can go back and watch the demonstration as many times as they need to understand the product application.
Use Videos on Social Media
Since everyone is connected to one type of social media platform or another, posting something on social media is a hundred times more effective than reading it in a printed medium.
Social platforms like TikTok, Instagram, Facebook and YouTube offer various ways for companies to connect directly to their audience.
Videos Boost SEO
Uploading videos to YouTube, your own website, or any popular social media platform that targets specific keywords is a great way to enhance SEO. The Google algorithm favors content that contains a YouTube video close to the top of the page for a wide variety of search terms.
Better Return on Investment
The WYZOwl survey recently showed that 86% of business owners have shown a good return on investment from using videos in their marketing. While videos may have once been difficult and time-consuming to create, modern technology has changed the way creators make video content. So investing in effective branded content will always guarantee a positive ROI.
In Conclusion
Creating videos is a brilliant way to promote your brand or business. With all the different applications available to you, it’s easier than ever before to engage with existing and potential clients.
Showing customers what they’re looking for won’t only serve as a way to stay relevant in their minds but will differentiate you from your competitors! So make sure to include a video production company in your marketing strategy.
About Hailey Anne
Embracing the work and travel paradigm wholeheartedly, Hailey likes to write while she’s exploring the world’s destinations. She ghost writes for her clients in the night and enjoys new cities by day. Connect with her for freelance writing projects: harrisonhailey69@gmail.com
Epitome Studios
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