Video is a powerful thing. It can inform the masses, or just remind groups of people around the world of one idea, quickly. For brands it can increase awareness and in business it can boost sales with staggering numbers.
Anyone that has ever used the platform when planning a trip will know how powerful their service is. They have made a great impact on South Africa, and not only on the country’s tourism and economy, but on a lot of the local citizens as well. Since their arrival in 2009, AirBnB has introduced various new products, services and initiatives to assist both developing communities and established businesses.