PSA / FOBO Kit with Schalk Bezuidenhout
The spirit of our time has introduced a new mechanical best friend to many, the smart device. As our relationship to these devices evolve, so does our dependency on the knowledge and entertainment that they provide.
Epitome together with iFix collaborated with comedian Schalk Bezuidenhout on this short series about their new PSA (Phone Separation Anxiety) and FOBO (Fear of Being Offline) Self Help Kit for those that have become a little bit too attached. They are now called weFix.